Yes, I have seen all surviving movies of Hans Richter before, but did not recognize the still at once. Strangeley enough, I thought about Richter when I looked at the disc in the upper left corner, because I thought about the rotating discs of Duchamp in "Dreams That Money Could Buy" which involved Richter, too.
Don't worry, all will become clear with the next page...
And furthermore, in the upper right corner...
(I was in fact rather thinking of a windmill here.)
Marketing.
Campaign.
Ever.
It's supposed to be all part of the same work... ;-)